We align narratives, culture, and intelligence to build resilient organizations — working at the intersection of branding, anthropology, and systems design.
FormWave Collective — Become Your Strategy
The Rituals of Readiness: Trust, Meaning, and Cultural Change in the Age of Intelligence
This essay looks beneath those categories into the social and symbolic patterns that make alignment possible in the age of intelligence. While capability can be measured, alignment must be felt. That feeling of trust, participation, and belonging is not built through metrics but through rituals. Rituals are how humans metabolize change.
From Observability to Organizational Resilience
Most organizations mistake visibility for resilience. We watch graphs, monitor uptime, and can even tell when a system slows down, let alone is offline entirely. However, these efforts largely fail to acknowledge behaviors, trust, and when our culture is silently grinding to a halt.
#InventorMode: How AI Is Reshuffling Work and Redefining Creative Expertise
If we focus on AI’s signal rather than all the noise, we can see its democratizing potential for creativity, entrepreneurship, and more. As described by author Sangeet Paul Choudary, there will be a global reshuffle — not merely optimization, but new and unseen coordinations with consequences for geopolitical power and the future of work.
The #Emergent Organization
Unchecked organizational culture can lead to entropy; combined with AI, this decay will only be accelerated. As you consider an operational redesign, reconsider the process and become emergent — rewrite your playbook around the equity in your brand and the value in what you care about to change the organizational operations and culture from within. Become emergent.
We are launching an AI-native strategy practice to cure the business entropy that derails . . . everything. The entropy stems from poor org culture, and AI is a key to turning things around.
We design resilient organizations by teaching them to become their strategy.
We are a collective of professionals who collaborate as an emotionally intelligent team, and we design the AI tools that accelerate our thinking and innovation. This is what MIT calls collective intelligence, and what we call the greatest value proposition of AI.
We launched FormWave Podcast for people who want to hear less hype and more humanity around AI, culture, and resilience. We invite our listeners to help build the future of work.
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