We redesign organizations to operationalize sustainable resilience by aligning brand, culture, and innovation.
— Become your strategy
The Latest from FormWave Journal
Designing Your Legibility
Summary: The article uses the author's 30 years managing type 1 diabetes as a lens for a broader framework called "legibility"—how much context outsiders need to understand something, and who controls that translation. Drawing on James C. Scott's Seeing Like a State,...
From SaaS to Service as Software
Summary: In this article, AI Strategist Derrick Cash breaks down the rise of Service as Software (SaS), why the familiar seat-based SaaS model is under structural pressure, and what the leaders who get ahead of this shift are doing differently.Why the SaaS Industry Is...
SaaS vs SaS
FWC PODCAST EPISODE #2 You've invested in the SaaS stack. Salesforce. HubSpot. Workday. ServiceNow. And yet — work is still slow. The tools are there. The budget was spent. So what's actually broken? In this episode, Palmer, Derrick, and Christa sit down to cut...
Should Organizational Culture Be Comfortable with Judgment Automation?
Summary: Judgment automation and agentic AI are reshaping organizational culture by exposing human bias and redefining decision-making. This article explores how businesses can align narrative, leadership, and systems design to build collective intelligence, improve...
More about FormWave Collective
We are launching an AI-native strategy practice to cure the business entropy that derails . . . everything. The entropy stems from poor org culture and governance, and powered by an energizing narrative, AI becomes the key to making change stick and scale.
We redesign organizations to become their strategy.
We are a collective of professionals who collaborate as an emotionally intelligent team and design AI tools that accelerate our thinking and innovation. This is what MIT calls collective intelligence, and what we call the greatest value proposition of AI.
We launched FormWave Podcast for people who want to hear less hype and more humanity around AI, culture, and resilience. We invite our listeners to help build the future of work.
We shape what moves us.— Sign up for alerts today.