In 2024, three seasoned professionals completed a certificate course at MIT on the strategic implications of AI in business. The course content was practical, the momentum palipible. By examining AI with clear eyes, the path ahead came into focus.
Three of us started meeting regularly, the potential impact of AI was stunning to us—moved us—the future reverberated—and we recognized that the conversation would always need shaping. FormWave was born.
FormWave Collective is focused on digital transformation, organizational culture, and collective intelligence. We are the systems architect, the innovator, the sound producer, the anthropologist, the taxonomist, the brand builder, and the storyteller — we shape what moves us, for people.
What is AI Readiness, Really?
Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed a productivity assistant. As IBM Consulting’s “AI long game” perspective highlights, success doesn’t come from flashy pilots but from embedding AI into workflows. Without readiness, organizations risk giving themselves more to manage—not less. As you peel back the layers, the signal becomes clear: most of these efforts are surface-level.
Surfacing Signal: Finding Meaning in the Age of Noise
Today AI can replicate style, mimic famous voices, and generate original-seeming works on demand. But when everything is reproducible, the ritual of making is easily drowned in noise. Meaning that stems from encountering original human expression becomes scarce. The task is to build aura by developing the discipline to distinguish what is authentic, insightful, and worth attention amid an algorithmic deluge.
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger.