In 2024, three seasoned professionals completed a certificate course at MIT on the strategic implications of AI in business. The course content was practical, the momentum palpable. By examining AI with clear eyes, the path ahead came into focus.
The three started meeting regularly to extend the conversation about what moved them—the future reverberated—and Christa, Derrick, and Palmer recognized that the conversation would always need shaping, less hype, more signal. FormWave was born.
FormWave Collective is focused on digital transformation, organizational culture, collective intelligence, humanity, and resilience.
We are the systems architect, the innovator, the sound producer, the anthropologist, the taxonomist, the brand builder, and the storyteller — we shape what moves us, for people.
Christa Bianchi
Strategist | Designer | Storyteller; Owner, C&C Branding, Brand SoundingSM, Titan SoundSM | FormWave Collective
BIO
Christa Bianchi is a business owner, brand strategist, and creative leader known for building brands that resonate across digital, print, and identity platforms. As co-founder of C&C Branding and FormWave Collective, Christa helps organizations connect deeply with their audiences by aligning bold vision with grounded execution. Her process combines storytelling, behavioral science, and data to drive brand transformation.
Her career began with an early interest in digital technology. In 2001, she was named Director of Interactive at Carbone Smolan Agency, where she learned to code and led through the first wave of digital transformation. By 2005, she had turned her attention to search data for insight, because while others saw SEO, she saw human patterns: what people want, fear, and hope for.
POV
With a hybrid leadership style rooted in visionary foresight and synergistic collaboration, Christa mobilizes teams around big-picture goals – fostering trust, shared ownership, and creative breakthroughs across disciplines.
Christa views branding as a business strategy—a tool to launch, turn around, grow, or sustain. As blockchain tech proliferates, branding will be provable, making the alignment of audience and business goals more critical than ever. She builds brands that shift behavior and create meaningful recall, using data, AI, creativity, and human insight to find the intersection of truth and resonance.
VISION FOR THE FUTURE
Christa’s ethos was shaped early by her father, a systems engineer at Grumman on NASA’s Apollo project. “You get to the moon,” he told her, “rung by rung.” That belief in process and experimentation informs her mantra, that “It isn’t a question of if, only when.”
Christa believes in a future powered by collective intelligence — where emotionally intelligent, agile teams collaborate with AI to build a more thoughtful, human world. Looking forward, creativity will be supercharged, and everyone will be in inventor mode. Her moonshot invention begins with personal branding, helping people understand who they are and where they belong at an earlier age. Christa believes this will save lives.
C&C SIGNATURE OFFERINGS
Brand SoundingSM: A research-driven process to build brands that resonate, grounded in brain science and strategic storytelling. – When you locate and connect to the feelings and thoughts of the audience, both prose and poetry, you move people.
Titan SoundingSM: A hybrid of branding and leadership development for leaders in new roles or transitions. Based on the Big Five (OCEAN), Situational Leadership Theory, and inspired by the late, great David Nadler, a former client and mentor, and Daniel Goleman’s Leadership Archetypes. — When you are a Titan, you command the role you were built for.
Derrick Cash
AI Strategist | Government Modernization Leader | Servant Technologist; Vice President, Innovation & Delivery at RADcube | FormWave Collective
BIO
Derrick Cash is a transformational technology executive with over two decades of experience leading digital strategy, AI innovation, and organizational change across government, nonprofit, and private sectors. As Vice President of Innovation & Delivery at RADcube, he spearheads large-scale digital modernization and AI-driven transformation initiatives—serving public agencies, regulated industries, and mission-focused organizations throughout the Midwest and beyond.
Derrick’s journey began far from boardrooms and data centers. Raised in rural Indiana with limited access to technology, his early curiosities were shaped by books, biology, and blue-collar resilience. He later emerged as one of the region’s most respected digital leaders—proving that perseverance, service, and systems thinking can outperform privilege.
CAREER
Derrick’s career includes a range of influential leadership roles across public and private sectors. He currently leads innovation strategy at RADcube, where he works closely with agency leaders and enterprise clients to embed AI, optimize delivery systems, and drive measurable results. Prior to this, he served as Deputy Chief Technology Officer for Indiana’s Family and Social Services Administration (FSSA), where he provided executive-level advisory, led statewide modernization programs, and managed high-stakes HHS digital initiatives. He previously served as FSSA’s Senior Manager of Enterprise Architecture, establishing governance and enterprise roadmaps across complex systems. Earlier in his career, Derrick founded and directed the Department of Informatics for the City of Westfield, Indiana, centralizing IT, GIS, and PMO operations during a period of explosive municipal growth. In the private sector, he rose through the ranks at Autobase, Inc., helping scale a CRM platform into a key revenue stream by leading database development and team leadership. In parallel to his professional career, Derrick continues to serve his community—currently as an elected member of the Cold Spring School Board, where he helps guide strategic planning and innovation in K–8 education.
LEADERSHIP
A frequent speaker, strategist, and mentor, Derrick blends empathy and execution. He is known for shaping high-performing teams, building human-centered technology ecosystems, and bringing clarity to the complexity of digital change. His leadership philosophy is rooted in Jim Collins’ Level 5 Leadership—driven by humility, grit, and purpose.
Derrick’s dedication to strengthening business opportunities through strategic and sustainable technology planning, enterprise road mapping, systems management, process improvement, and delivery execution is built upon more than 20 years of blended technical and business experience. He holds a B.S. in Informatics from Indiana University, graduating in the top 2% of his class, and an MBA from Indiana Wesleyan University.
TODAY
Today, Derrick’s work is deeply aligned with RADcube’s AI-first strategy and focuses on:
- AI Readiness Assessments & Responsible AI Strategy
Digital Government Modernization - Data Governance & Privacy-First Transformation
- PMO-as-a-Service (PMOaaS) and ISO-aligned operational frameworks
- AI-powered Product Innovation via RADLabs & Collective Intelligence models
FUN FACT
When he’s not transforming institutions, Derrick is likely listening to an audiobook on team dynamics or hiking a state park trail—always thinking about how technology can be used as a tool for the common good.
Ray Palmer Foote IV
Musician | Anthropologist | AI Strategist | Big Foote Music & Sound | FormWave Collective
BIO
Palmer Foote is a commercial music producer, touring musician, anthropologist, and creative technologist who believes sound is one of the most powerful forces in shaping culture. As a co-lead of the AI strategy arm at Big Foote Music and Sound and a founding member of FormWave Collective, Palmer brings a deeply human approach to emerging technologies, helping brands, artists, and institutions stay grounded as they innovate.
WORK
His work bridges commercial music production, media theory, and AI development. After earning a degree in anthropology at Columbia University, Palmer spent five years touring internationally with Sir Chloe, performing in iconic venues and festivals around the world. Behind the scenes, he built an award-winning career composing music for top-tier commercials, films, and TV, guided by the belief that every sound tells a story, and every story reveals something deeper about who we are.
With a background in cultural theory and a passion for media studies, Palmer explores how sound, identity, and aesthetics evolve in response to new tools and platforms. Whether scoring an ad or prototyping an AI tool, his work is rooted in empathy, craft, and curiosity.
POV
He sees media not as noise but as something capable of shifting hearts, building memory, and restoring community. As AI accelerates content creation, Palmer is focused on preserving intention: helping people slow down, tune in, and remember what matters.
VISION FOR THE FUTURE
Palmer believes that the future of creative work lies at the intersection of intuition and machine intelligence. His vision is one where artists don’t just use AI, they collaborate with it to unlock new dimensions of feeling, meaning, and resonance.
More about FormWave Collective
We are launching an AI-native strategy practice to cure the business entropy that derails . . . everything. The entropy stems from poor org culture, and AI is a key to turning things around.
We design resilient organizations by teaching them to become their strategy.
We are a collective of professionals who collaborate as an emotionally intelligent team, and we design the AI tools that accelerate our thinking and innovation. This is what MIT calls collective intelligence, and what we call the greatest value proposition of AI.
We launched FormWave Podcast for people who want to hear less hype and more humanity around AI, culture, and resilience. We invite our listeners to help build the future of work.