Operating on the principles of collective intelligence, we are technologists, humanists, and storytellers, with deep expertise in music, branding, innovation, and digital zeitgeist.
We learn, inform, consult, and facilitate at the intersections of organizational culture, technology, operational design, and humanity.
We shape what moves us.
What is AI Readiness, Really?
Billions are being spent on pilots, proofs of concept, and vendor tools. Organizations proudly announce they’ve plugged AI into workflows, launched a chatbot, or trialed a productivity assistant. As IBM Consulting’s “AI long game” perspective highlights, success doesn’t come from flashy pilots but from embedding AI into workflows. Without readiness, organizations risk giving themselves more to manage—not less. As you peel back the layers, the signal becomes clear: most of these efforts are surface-level.
Surfacing Signal: Finding Meaning in the Age of Noise
Today AI can replicate style, mimic famous voices, and generate original-seeming works on demand. But when everything is reproducible, the ritual of making is easily drowned in noise. Meaning that stems from encountering original human expression becomes scarce. The task is to build aura by developing the discipline to distinguish what is authentic, insightful, and worth attention amid an algorithmic deluge.
Branding 3.0: Chained
How the blockchain will help brands restore their credibility by providing radical transparency on the digital ledger.
AI Maturity, Organizational Culture and Control: Is Plurality the Enemy of Order—or the Source of Intelligence?
AI accelerates the effects of decentralization, compelling companies to reassess how to structure, scale, and lead. Organizations face a pivotal question:
Is plurality centralized control, as per Hobbes’ Leviathan, or is it something new—a multitude of voices, divergent but also potentially harmonious…capacity…emergent intelligence?